WøWºStudios

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WHIRLPOOL_CØRP.

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WøWºStudios // WHIRLPOOL_CØRP. //

WoW Studios is Whirlpool Corporation’s next-gen in-house agency for advertising, storytelling, and experience.

Founded in 2021, this is the next-gen in-house marketing agency for brands including Whirlpool, KitchenAid, Maytag, JennAir, and Amana.

They focus on advertising, storytelling, and creating immersive consumer experiences.

A smartphone screen displaying a mostly purple app interface with a hamburger menu icon in the top right corner and a volume icon in the bottom right corner.

BRANDING

Colorful grid with various icons representing different categories or topics.
Color palette chart with labeled color names, hex, CMYK, RGB, and PMS values, divided into primary, secondary, and discovery insight colors.

Primary Colors
These are from our brands' style guides. We're using elements that are already working, andwe're bringing them together as a system.

Secondary Colors
Use these sparingly, and never for printing purposes. They're for special applications such as WoW Expressions and the website. They should always be supplemental to the primary colors.

Discovery Insight Colors
Only use these when displaying an employee's Discovery Insight colors results (except the yellow, which also appears in Primary).

Color wheel with segments labeled 'Coordinator,' 'Supporter,' 'Helper,' 'Inspier,' 'Motivator,' 'Director,' 'Reformer,' 'Observer,' and a small pie chart in the center.
Image of a website banner displaying multiple brand logos including Whirlpool, KitchenAid, Maytag, JennAir, Amana, Yummly, everydrop, SWASH, and Gladiator, with a Contact Us button and legal links at the bottom.
Typography sample sheet showing font styles and sizes, including bold, regular, and subheadings for different text elements.
A collage of five black and white headshots of diverse individuals, with a section of colorful design and text indicating a professional profile.

PAGE DESIGNS

01 // Landing PG.

Website homepage for WOW Studios featuring a black background with the WOW Studios logo in large white text with a gold halo on the 'O'. The footer displays logos of brands such as Whirlpool, KitchenAid, MAYTAG, JENNAIR, AMANA, Yummly, and others, along with contact information and policy links.
Screenshots of website menus with sections titled About Us, Our Brands, The Humans, Work at WoW, and logos of various brands

02 // About Us

Web page and mobile view of a marketing agency's website with a yellow background, black bold headline, and logos of various awards and brands at the bottom.

03 // BRANDS

A mobile webpage showcasing various brand logos, images of a man in a uniform, a washing machine, and laundry, with a yellow header and black text.
Screenshot of a website homepage for WhirlPool Studios featuring various appliance brands such as Whirlpool, KitchenAid, Maytag, JennAir, Amana, Yummly, Everydrop, Gladiator, and JennAir. The design emphasizes a creative studio concept with a tagline about brands they serve.

04 // The Humans

Digital profile cards of women, including one with a black-and-white photo, name Anita Puri, and professional details, with colorful graphical elements.
A website collage showcasing a corporate team page with black-and-white photographs of staff members and their titles, alongside a sidebar with a smaller version of the team photos. The page emphasizes teamwork and collaboration, with a bold headline about working on the same side. The layout includes a footer with partner logos and a contact button, and a detailed section about Anita Puri, Head of Operations, with a professional bio and a colorful diagram.

05 // Work At WoW

Webpage for Whirlpool Corporation featuring a large photo of a building with a clock tower and the Whirlpool logo, and sections with information about job opportunities, programs, and benefits, with a yellow and black color scheme.

Company Profiles